WORK HISTORY
Oct 2019 – Current
Marketing and Communications Consultant
Joana Nyambura
Marketing and Communications Consultant
Joana Nyambura
My goal is to provide all of the tools that a small business needs for strategic marketing and communications. This includes all things digital. Beyond this resume, you can see more of what I’m working on in my portfolio.
May 2018 – Oct 2019
Marketing Associate – Campaigns
Educators Financial Group
Marketing Associate – Campaigns
Educators Financial Group
Managed the planning, production, delivery, and tracking of marketing campaigns and communications. This included email/print newsletters, ads, internal messages, presentations, etc.). Coordinated with agencies, subject-matter experts, and vendors.
Resume Highlight: During a difficult fiscal year marked by increased mortgage regulations and unrest in the target market, achieved 3% growth of web-based leads for the company.
Oct 2017 – Mar 2018
Marketing & Communications Manager
Loran Scholars Foundation
Marketing & Communications Manager
Loran Scholars Foundation
Developed and implemented a comprehensive public relations strategy. Managed all aspects of the multi-channel marketing and communications strategy, while nurturing community relationships.
Resume Highlight: Doubled the average year-over-year growth in student applications. Broke the 5,000 barrier for the first time in the foundation’s history, all while reducing marketing costs.
EDUCATION
2020
The Freelancer’s Workshop
Akimbo Workshops
The Freelancer’s Workshop
Akimbo Workshops
This workshop, offered by Seth Godin and a team of coaches, provides tools and strategies for freelancers to level up. Completed the program and received the certification.
Sep 2011 – Dec 2012
MBA
Carleton University
MBA
Carleton University
Master of Business Administration, International Business
Sep 2007 – Dec 2010
BSc., Business Administration
Morningside College
BSc., Business Administration
Morningside College
Bachelor of Science in International Business
SOFT SKILLS
Creative problem-solving
Attention to detail
Communication
Strategic and analytical mindset
TECHNICAL SKILLS
Email (Mailchimp, Campaign Monitor, etc.)
Search Engine Optimization
Social Media (LI, TW, IG, FB)
SEM (Google Ads)
Web Dev (Wix, WordPress, CSS3, HTML5)
MS Office (Excel, Word, PowerPoint)
Adobe CC (Photoshop, Illustrator, InDesign)
LANGUAGES
English
French
TESTIMONIALS
Glenn G.Owner / Mind Body Soul Studios
I feel very fortunate to have met Joana and have her work on my site. It was hard to trust someone with it but after talking to her and seeing that she was very knowledgeable, had a keen interest in helping my website be the best it could be, and being very business-like in her approach, I was almost convinced to give her the reins. What eventually sold me was that I could see she was someone I could work closely with. I’m confident in recommending Joana for any web design project mainly because she made me feel we were on the same side.
Reginald A.President and CEO / ARK Solvers
I’d like to give a big thanks to Joana. I like the fact that she took the time to interview me, understand what my goals were and transcribed into a beautiful 4-page document. I highly recommend that you use Joana for any writing/blog/wikipedia pages that you may need.
Chantel N.Director of Operations / Raboin Realty
Awesome communicator and problem solver!